Link wheels
A link wheel is a series of web properties that connect directly to your website as well as interlinking to one another. First, the websites that you are using are high Page Rank (PR) social web 2.0 properties. These sites have high appeal in the eyes of the search engines, so those pages will always rank faster, higher than your target webpage. Second, by building different websites that contain your content, you increase the chances that you have several spots in the top 10 results and therefore, hike your chance to capture that traffic. It is not uncommon for developed link wheels to secure 2-5 positions out of the top 10 spots depending on the keyword that you select. The reason for fabricating a web page is the same today as it was a decade ago but the methods have changed quite a bit. Actually the methods seem to change over every few months but a lot of this is just hype and fads. Keywords are easy to find with the right tool. Good keywords are better but finding the best keyword is what we have to do. The most descriptive keyword found with the most difficult searches and the least competing web pages is all that we want.